But I know what you mean about tempted to write to him [the originator of the post, not Hell...]. When I first saw it and started reading it, I kept shaking my head, harder and harder and fighting back this grin - how the hell could someone actually write that and think that ANYONE - including hard-core Joe Cocker fans - could take it even vaguely seriously? Very hard to believe it wasn't written as a joke originally, but I am sure it was a promotional thing - Ad executives have been known to make huge judgment errors... I think this would qualify... I think it should be dissected further, and that all possible laughs should be extracted from it.