You are a forgiving person Hannah L. I don't agree that there's something charming about it for ineptitude or something - I think it's just sleazy and lowlife. He's representing himself as typical poster to this board recommending a record. He's trying to take advantage of us and our natural good faith. Wasting our time but worse - in order to profit from it.
It's like advertisers that make advertisements that mimic the format and typestyle of the magazines they advertise in trying to get people to think it's an objective magazine writer talking about the product. That was made illegal because it should be. Now when there are pages or sections that could be taken for the magazine itself the advertiser has to write ADVERTISEMENT clearly there.